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The Breast of Advertising
Sales were “crazy, crazy,” at Sal Ali’s grocery and news shop in Manhattan, where issues of Time magazine featuring a controversial cover on attachment parenting were selling off the rack. It was the...
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Never Mind the Bollocks, BBH N.Y. Presses On
Call it the umbilical cord syndrome. The New York office of London-based Bartle Bogle Hegarty continues to rely on home turf clients like Diageo and Unilever and mostly imported CEOs, including Cindy...
View ArticleBBH New York Wins PlayStation
Sony PlayStation has hired BBH New York as its lead creative agency following a review, the brand announced Tuesday. Interpublic Group's Deutsch LA has handled the account since 2007. 180LA and...
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In a Campaign for Business Travelers, Westin Gives Nurses Free Stay
Westin Hotels thinks that what really inspires a globe-trotting executive is not the CEO of an even bigger company or even a cool trendsetter. Rather, it is, say, an overwhelmed hospital nurse who...
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Bartle Bogle Hegarty Finds New Chief for U.S.
Bartle Bogle Hegarty has reached into McCann Erickson to find a new leader for the U.S. Assuming the role of North American CEO is Patrick Lafferty, who most recently was North American COO at McCann...
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Jay Chiat Awards Show Hands Out Two Grand Prix
Two agencies took top honors at the 2013 Jay Chiat Awards for Strategic Excellence in Advertising during the 4A's fourth annual strategy festival. 72andSunny won a grand prix for its work on Samsung...
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Hire 3 Women to Disrupt White-Male Hegemony
Last month, Business Insider published an article headlined “Why Advertising’s Most Powerful Creative Thinks So Few Women Are Able to Break Through,” quoting Susan Hoffman, ecd of Wieden+Kennedy, as...
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Rescue Campaign Puts 10 Abandoned Dogs on Tinder, Gets 2,700 Matches in a Week
Turns out, you can find puppy love on a dating app. Literal puppy love is on offer through Tinder thanks to a New York animal shelter and marketing interns at agency BBH. The agency's interns,...
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Marketers Bet on Clever Hashtag Campaigns to Stand Out at SXSW
This Friday, agencies, brands and startups will descend on Austin, Texas, for the annual South by Southwest Interactive conference. Last year's event brought in 32,800 people, and if you're a sponsor...
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BBH Scoops Up Domani, as Agencies Acquire Digital Shops to Boost Offerings
With its purchase of the digital agency Domani, BBH becomes the latest creative agency to use an outside acquisition to accelerate its digital growth. Domani is a 14-year-old Brooklyn shop whose...
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3 BBH Interns Created These Tiny Billboards Hoping to Make a Big Difference...
BBH New York's most recent crop of interns had a big task ahead of them this summer: create something famous. They also had a relatively miniscule $1,000 budget to bring the idea to life. Yolanda...
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This Clever Seamless Campaign Uses Witty One-Liners to Tap Into How New...
Stroll into an office lobby in New York right around noon on a weekday, and you'll find a sea of bags waiting for hungry workers. Delivery website Seamless has taken off across the country, on college...
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How BBH Just Added 4 Emerging Tech Companies to Its U.S. Client Roster
Tech-based startups continue to grow and mature, and with that momentum more are turning to advertising agencies to help spread the word about the innovative products and services they've created. As...
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Westin Hotels Hires McSweeney's to Write You a Better Out-of-Office Message
To encourage Americans to actually go on vacation every once in awhile—and ideally stay at a Westin-owned hotel—the hospitality chain has partnered with McSweeney's, via BBH New York ,to create the...
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How the Steady Stream of Creative Talent Moving From N.Y. to L.A. Became a Flood
A dyed-in-the-wool New York advertising professional, Patricia Korth-McDonnell had heard all the clichés about Los Angeles as an endless parking lot, a cultural wasteland and, perhaps most relevant, a...
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BBH New York Names Agency Vet Shannon McGlothin as Its Newest Executive...
BBH has hired Shannon McGlothin as an executive creative director in its New York office. In the new role, McGlothin will help run the global Vaseline business along with fellow ecd Gerard Caputo...
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House of Cards, #OptOutside and McWhopper Win Top Integrated Honors at Cannes
CANNES, France—Frank Underwood is a man who gets what he wants. And today he clearly wanted a Grand Prix at the Cannes Lions. BBH New York's "FU2016" campaign for House of Cards' fourth season on...
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